After the disruptions in the supply chain, which came into our lives suddenly in 2019 and remained with us for a long time, operators and consumers began to see cross-border opportunities much more clearly. In the coming years, this trend seems to continue to increase as consumers’ expectations and demands increase. People no longer want to be limited only within their own country borders, they want to be able to order from all over the world and reach quality products at affordable prices. The global e-commerce market is expected to exceed a total of 5.7 trillion USD in 2022, and cross-border e-commerce to exceed 2.1 trillion USD. Over the next few years, these numbers are predicted to grow even more, which shows us that cross-border e-commerce will become a much more profitable option for online sellers. In the global cross-border B2C e-commerce market, Amazon.com, Incorporated, Alibaba/AliExpress, ASOS, eBay Incorporated, Shein, Shopee iHerb LLC, Lazada, Joom, Pinduoduo Incorporated can be listed as the leading companies. Consumers have become accustomed to the convenient, comfortable and contactless nature of online shopping. Online shopping is now easier and more accessible than ever before. As technologies and algorithms continue to evolve, it is clear that most businesses will continue to grow through e-commerce. If your business isn’t online yet, optimizing your business across multiple platforms to meet the demands of today’s consumers is key to survival in this rapidly evolving market. Political and economic uncertainties on a global scale will affect both consumer spending habits, supply chains and operating costs in 2023. All over the world, spending has decreased and inflation is still high. Times will continue to be challenging for many online retailers. Businesses will have to work harder for each sale, do everything they can to attract and retain more customers. On the other hand, changing shopping habits will continue to support the online market. According to trend reports, 80% of consumers aged 25 to 40 shop online. Optimizing your online stores for young customers’ priorities and interests will help you increase sales potential and conversion rates. Online shopping has been integrated into almost all social media platforms, including Facebook, Twitter, TikTok and Instagram. About 68% of social media users report shopping through a social media platform. Developing an effective marketing strategy on social media platforms will help you reach these consumers and increase your leads. The Live Shopping trend is getting more and more popular in China. The Live Shopping market in China is expected to reach $2.27 billion in 2021 and $4.92 billion in 2023. In other countries, Live Shopping is just beginning to emerge as a marketing channel. The year 2023 will be a year when we observe that this marketing trend spreads all over the world. People around the world have become more environmentally conscious than ever before. The growing desire to support companies that prioritize sustainable practices has created a consumer group ready to support positive business values. Transforming your company into a more environmentally friendly business model, aligning the company’s values with today’s consumers, highlighting your products with environmentally friendly certificates will increase your sales potential and help you create a loyal customer base. Technology is advancing and mobile commerce is growing more and more every day. There are currently 7.26 billion mobile phone users worldwide. This shows that 91% of the world’s population owns a mobile phone and that the number of consumers who can buy your products or services through their mobile devices will increase. Given that more than half of all internet traffic is on mobile devices, it’s important to make sure you optimize the mobile experience of your online stores and online marketplaces. In 2023, global platforms will accelerate their localization activities in the countries where they sell and will continue to integrate local payment systems into platforms. In order to increase your cross-border e-commerce activities, it has become a necessity to create content in local languages and to be fully integrated into that market. Most cross-border shoppers agree that the product description, product reviews, and checkout pages should be in their own language. Be sure to optimize your products and content for customers and shopping habits in the country where you sell. It’s time to go beyond your limits, open up to the world! If there is one thing that all reports and trends reveal, it is that in 2023 and beyond, cross-border global trade will become a necessity, not a choice. It can be said that the continuity and even survival of your company by growing depends on this. However, in order for a company to export & e-export, it is necessary to have a legal, financial and regulatory infrastructure. This means a great effort for many companies. There are ‘megamerchants’ in China that are planned and supported by the state that mediates this export. They cluster SMEs and brands and open them abroad. On the other hand, it is a good example of public-private sector cooperation. In this way, Chinese sellers have become able to sell goods all over the world. We thought ‘why not do it’ and we created a structure that will provide legal, logistics and financial infrastructure services for SMEs & brands in Turkey to open abroad without any problems. As Mega Merchant, we will expand the e-export volume by opening Turkish Brands and SMEs abroad.
With Amazon’s growing popularity and the growth of the global e-commerce movement, brands are focusing more on their e-commerce strategies and exploring