Practical guides to European marketplaces, compliance, logistics and listings — written for brands selling outside their home market.
Amazon.de, eBay, OTTO, Kaufland, Zalando, Temu, MediaMarkt, ASOS and Decathlon compared - which German marketplace fits your category and margin.
FBA or FBM depends on geography: FBA is the default in the US, while multi-channel FBM off your own stock wins for most products in Europe.
How to optimise Amazon titles, backend keywords, bullets, images, pricing and reviews for the A9 algorithm and for shoppers, step by step.
Seller Fulfilled Prime lets you ship from your own warehouse and keep the Prime badge. The thresholds, the trial, the real costs and how to build for it.
How to collect compliant early reviews for new products with Amazon Vine: eligibility rules, 2026 enrolment fees, unit limits and timing that protects your rating.
Packaging EPR, WEEE, batteries and GPSR are four separate regimes. What PPWR changes on 12 August 2026, and where registration queues are stuck.
Which marketplace in which European country, and for which job - platforms, commissions, entry thresholds and the compliance rules that decide your route in.
Zalando, Otto, ABOUT YOU and bol. do not register sellers, they admit them. The real requirements, the unpublished criteria, timelines and costs.
A practical framework for choosing between direct air freight and overseas warehousing, based on product type, cost per unit, delivery speed and demand velocity.
What it takes to sell on OTTO.de: German VAT, a local warehouse and German-language support - and how MegaMerchant's ready integration clears the way.
A practical look at Amazon A+ Content and Premium A+ Content: what each module set includes, who qualifies, and where the extra effort pays off.